Our Rich Histories-
The Foundation for "Ideamakers"...

We have many years of success in our individual career histories in which we developed powerful initiatives that made money and saved money for our past employers and clients.

We have extensive experience in different industries... retail (for a world-renowned supermarket chain), entrepreneurial, higher education, advertising agency, advertising media, consulting, creative and production services, and more in management and specialized capacities.

We improved operations and developed efficient in-house teams with diverse expertise. We managed ad agencies, media resources and an array of 3rd party service providers.

Fred Kopp

Fred is the Founder of Entrepreneurial IDEAMAKERS. His background is in marketing communications development and management. He possesses a blend of strategic and tactical planning, multiple-project management, organizational, managerial, and creative experience. Fred specializes in advertising campaign development, strategic and tactical advertising planning, organization, creative concept development, branding and identity development, team building and management, internal work and communications process improvement/waste reduction.

Fred has a solid history of helping organizations improve their brand identities. Fred had a long career with Wegmans Food Markets, a retailer known for innovation and competitive tenacity. At Wegmans in an executive capacity, he contributed to their success by spearheading the development of many powerful customer communications initiatives that were well ahead others in the retail industry. After many successes at Wegmans, Fred and other colleagues embarked on various entrepreneurial adventures focused on developing better ways for organizations to plan, work and communicate. Fred continues to participate in a number of non-profit volunteer activities in ways that capitalized on his experience and talents, which include presentations in college business and marketing classes, as well as contributing to the planning of the "Pathways to Entrepreneurial Success" summit.

Donna DeClemente

Donna has an extensive and diverse background in which she contributed to the development of many brands, not-for profits and start-ups by assisting with a wide variety of their marketing and communications programs. After holding numerous key positions at agencies, including that of agency president, Donna founded DDC Marketing Group, which now specializes in social media, search, promotional and brand marketing communications. She recently launched Social Sweeps promotional services, which leverage the benefits of combing promotions with social media.

Donna is a active blogger and launched her own blog in early 2007, Donna's Promo Talk, which is written to help marketers keep up to date on the latest promotions and trends. She is also one of five women contributing bloggers on Lip-Sticking.com, a popular blog that was recently named in Forbes as one of the 20 Best Marketing and Social Media Blogs by Women. She is a speaker on the subject of social media and Internet marketing and has presented to the Rochester Women's Network, the University of Rochester, the Rochester AMA and at other key events.

Sue Hunter

Sue is highly experienced advertising, marketing and production executive who has been helping entrepreneurs and businesses reach their sales and marketing goals for years. She is especially focused on technology and communication processes, as well as efficient advertising production, to assure client success. Her extensive expertise includes advertising production, printing and website development.

Sue held the demanding position of Advertising Production Manager at Wegmans Food Markets and was responsible for all newsprint advertising design and production. In that capacity, she developed and managed multi-functional teams, spearheaded the development of money-saving advertising production technologies, and procured vendor printing services and managed deadlines. As an entrepreneur, Sue played a key management role in helping develop two start up companies that focused on developing methodologies for the improvement of work and communications processes, as well as provided advertising and marketing best practice consulting. She developed and built planning and communication tools and cost calculators to allow retail and wholesale clients to be proactive in anticipating and achieving their promotional goals. Sue also operates a family-owned printing company, FS Graphics and does freelance graphic design and website building.

Dick Petitte

Dick brings many years experience in executive coaching and in designing and developing strategic business, education, training and multi-media applications with a strong focus on leadership, organizational excellence, and interactive e-learning process solutions. An instructional designer and Emmy award winning multi-media producer/director, Dick possesses a unique blend of skills that span from strategic organizational diagnosis to implementation of solutions across a wide range of delivery formats.

Dick wears many hats. He is currently President of Consultative Learning Solutions, a Small Business Development Center (SBDC) Certified Business Advisor, and has been a Senior Consultant and Director of Business Development for several organizations. His corporate client list includes the Arabian American Oil Company (ARAMCO), Aventis Pharmaceuticals, Coca-Cola, Corporate Space Camp, Eastman Kodak Company, General Motors, IBM, New York Power Authority, NASA, Northrup, TWA, Xerox Corporation and the U.S. Departments of Agriculture and Labor. In addition to teaching as adjunct faculty for area colleges, Dick has been a Lead Professor in the Bachelors and Masters degree programs in Organizational Management. He also teaches online courses in Broadcast Communications, E-Commerce, Grant Development, Leadership, New Business Development and Strategic Planning nationally. Dick's commitment to service and community development finds him on several area Boards and is a member of the Congressional Multi-Media Task Force.

Rachel Wexler

Rachel's experience includes many years in Advertising, Consumer Affairs, Community Relations, Development, and Special Events in both the for profit and nonprofit sectors. With a degree in Communications and Journalism, she excels in developing both the message and the execution. Rachel's skills include message crafting, event marketing, customer and employee satisfaction, editing, and branding.

Rachel began her career with Wegmans Food Markets, one of Fortune's 100 Best Companies to work for, where she spent time in the consumer affairs and community relations departments. Originally a liaison between customers, stores, and merchandising departments she moved on to the philanthropic side of the business and worked on the company's special events, charitable giving, and promotional product sponsorships. More recently, Rachel worked as a special events and development director for the Jewish Community Center and as a manager of client services for Bush Communications, a local advertising and public relations agency. Rachel also created Wexler Marketing, which provides freelance marketing services. She lends her expertise to several local boards and organizations including CASA of Rochester and the Ad Council.

Contact us to explore ways we can help your organization grow and prosper!