Powerful Ad Programs to Promote Wegmans' Perishables...

As Director of Advertising for Wegmans Food Markets, Inc. Fred Kopp planned and directed many very successful ad campaigns to promote Wegmans' produce, prepared foods, seafood, meat, bakery and other perishable foods. In her Advertising Manager capacity, Sue Hunter oversaw the development and production of key campaign elements.

Wegmans was recognized for superior department products and services, and dominated competition. Employee pride increased! Market shares increased!

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